HubSpot Ventures Blog

HubSpot Ventures’ focus areas

Written by Jenn Van Dam | Apr 1, 2026 8:54:52 PM

Based on these trends and what we’re hearing from customers and internal teams, we’re concentrating new investments in four areas:

  • Agentic applications for SMBs: Products that deliver clear outcomes in marketing, sales, service, operations, and back office, without requiring a dedicated AI team to run them.
  • Core AI and agent development tools: Agent frameworks, orchestration, evals, safety, new foundation models, and voice/vision capabilities that make agents more reliable and easier to deploy.
  • Content & Creativity: Specialized models and tools for creating rich media and web content, aiding in distribution, and supporting creators’ workflows.
  • Collaboration & Communication: As work shifts to hybrid teams, we will invest in new surfaces for talking to and orchestrating across agents, humans, and companies.

If you’re building in any of these areas, we’d like to hear from you.