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HubSpot-Ventures

HubSpot Ventures partners with ambitious entrepreneurs who are redefining how businesses grow and operate.

How We Invest

Investment Strategy

  • $500K - $5M initial investments
  • Independent team with
    fast decision making
  • Seed through Series B
  • Investing Globally

Focus Areas

  • Intelligent Apps for SMBs
  • FinTech and Commerce
  • AI & Agent Development
  • Data Infrastructure

Our Approach

Our philosophy centers on building relationships, not just completing rounds. We remain aligned with your interests and provide support throughout your journey.

Our commitment extends beyond capital to help you navigate our ecosystem, surface new opportunities, and create lasting partnerships.

When you partner with us, you join a selective portfolio of innovative companies who actively support each other's growth journey.

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Working With Us

Unlock Partnerships with HubSpot’s Global Ecosystem
Direct access to seasoned operators and domain experts
Support with Integrations & App Marketplace
A community of founders that share insights and opens doors

Featured Investments

Clay Clay

Creative AI go-to-market platform

Invested 2023

Clay

Invested 2023

Clay is an all-in-one outbound marketing platform that empowers growth teams to automate data enrichment, personalize outreach at scale, and execute targeted campaigns using AI-driven workflows and over 100 premium data sources.

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Tavus Tavus

A research lab pioneering human computing

Invested 2023

Tavus

Invested 2023

Tavus is a research lab pioneering human computing. They're building AI humans: a new interface that closes the gap between us and machines, free from the friction of today's systems. Their real-time human simulation models let machines see, hear, respond, and even look real, enabling meaningful face-to-face conversations with people. 

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Hightouch Hightouch

Data platform (Composable CDP / rETL)

Invested 2023

Hightouch

Invested 2023

Hightouch is a data platform that enables reverse ETL, syncing data from warehouses into operational tools like CRMs and ad platforms. It also offers a composable CDP to unify and activate customer data.

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TwelveLabs TwelveLabs

Multimodal AI models that understand videos like humans

Invested 2024

TwelveLabs

Invested 2024

Twelve Labs is an AI-powered video intelligence platform that enables developers and enterprises to semantically search, analyze, and generate natural-language insights from video content across visuals, audio, speech, and text.

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Botpress Botpress

Platform for building AI chatbots & assistants

Invested 2025

Botpress

Invested 2025

Botpress is a complete AI agent platform that enables users to build, deploy, and manage intelligent AI agents powered by the latest LLMs, offering visual flow builders, autonomous reasoning, and enterprise-grade deployment options.

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Tofu Tofu

Unified AI platform for B2B GTM for hyper-personalized campaigns at scale

Invested 2024

Tofu

Invested 2024

Tofu is an AI sidekick for B2B marketing teams that automates omnichannel campaign creation, helping teams create personalized content and put marketing campaigns 'on autopilot' across email, landing pages, social media, and more.

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Agency AI Agency AI

AI-powered digital assistant for customer success

Invested 2024

Agency AI

Invested 2024

Agency AI develops an AI-powered assistant designed to help B2B customer success teams manage complex, cross-functional workflows. The platform aims to replace manual coordination with a self-directed digital teammate that streamlines operations and enhances customer outcomes.

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Mirage Mirage

AI-powered creative studio for video editing

Invested 2024

Mirage

Invested 2024

Mirage is an AI-powered creative studio that enables users to effortlessly create and edit professional-quality videos using features like AI avatars, automated editing, multilingual dubbing, and real-time video enhancements.

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"HubSpot Ventures has been an outstanding partner to us since 2024. Beyond the investment, they’ve helped us commercially, offered honest feedback, and opened doors for great partnership. Their collaborative, down-to-earth approach reflects a genuine commitment to our success and shared vision."
Gaurav Misra Mirage
"HubSpot Ventures is more than capital; they’ve been a strategic growth partner who truly gets Inbound Marketing, a critical channel for doola. Their team opened doors, shared playbooks, and constantly thinks of doola when it comes to opportunities for awareness. If you’re building for entrepreneurs, they’re an investor you want in your corner."
Arjun Mahadevan doola
"HubSpot Ventures has been more than an investor. Their network, guidance, and credibility have helped accelerate Recall.ai's growth and open doors to opportunities we would not have reached as quickly on our own."
David Gu Recall

Stay Connected

Follow Our Latest Insights and Portfolio Updates

Get in touch: contact-hv@hubspot.com

LinkedIn logo HubSpot Ventures
We're pleased to announce our investment in Omada.AI's latest funding round! 🚀

Omada helps small businesses move from struggling with marketing complexity to having AI agents handle everything for them. Most SMBs today either overpay agencies where the majority of their budget goes to fees rather than actual advertising, or they juggle multiple marketing tools that demand time and expertise they don't have.

Omada has built a different solution: a full team of AI agents that gives busy business owners the "done-for-you" experience they need. Input your website domain, and Omada's multi-agent system takes over by creating campaigns, placing ads, generating content, and even answering customer questions. The platform delivers enterprise-grade marketing capabilities at a fraction of traditional agency costs, with hundreds of SMBs already on the waitlist.

We're excited to join Crosslink Capital and Ascend Ventures in backing Omada.

Congratulations to Pete Christothoulou and the full Omada team on this milestone!

🎥 Watch their video to learn more → https://lnkd.in/eHeGxGGq
LinkedIn logo HubSpot Ventures
Announcing our investment in Mintlify! 🚀

Mintlify is the market-leading platform for hosting modern and AI-ready developer documentation. Many companies struggle to create and maintain high-quality documentation that serves both human developers and AI agents, but Mintlify has built the infrastructure that bridges this gap.

Last month, HubSpot released our brand new developer platform that is powered by Mintlify. This includes beautiful docs that are understood equally well by humans and AI agents, and an AI assistant that can help developers get instant answers and find what they are looking for. This partnership with Mintlify enables our thousands of ecosystem partners to build integrations rapidly and more effectively, and we believe Mintlify's focus on AI-ready documentation will support the growth of AI agents and coding assistants at scale across the entire software ecosystem.

Congratulations to Han Wang, Hahnbee Lee, and the full Mintlify team!
LinkedIn logo HubSpot Ventures

HubSpot Ventures’ portfolio company Clay just raised a $100M Series C from CapitalG! 🚀🌈

Clay enables sales and marketing teams to automate lead generation and customer outreach using custom data, intent signals, and AI. Their platform and technical approach has created a new job category of ‘GTM Engineers’ and built a thriving community of more than 10,000 customers and 100+ ‘claygencies’ across 30 countries. Congrats to Kareem Amin, Varun Anand, and the whole Clay team on this milestone, as well as to our friends at Sequoia Capital, First Round Capital, BoxGroup, and Meritech Capital.

Adam Coccari Nate Morgan Brandon Greer Jennifer V.

LinkedIn logo HubSpot Ventures

Big news from our portfolio: Vanta has raised a $150M Series D led by Wellington Management, reaching a $4.15B valuation! We're excited to see this additional funding support their continued innovation and growth.

It has been a privilege to witness the vision of Vanta co-founder and CEO Christina Cacioppo as she transforms how businesses approach security and compliance. The platform and team that she's built is a testament to her vision. What started as compliance automation is now a full-stack platform for real-time, AI-driven trust. Watching them scale from helping startups with their first SOC 2 to empowering over 12,000 companies has been remarkable.

Congratulations to Christina Cacioppo, Stevie Case, David Eckstein, Ari Shahdadi, Erin Cheng, Josh Jones and the entire Vanta team on this milestone! 🚀💜🦙

Check out their blog post in the comments below.